Ipsos abides by all generally accepted professional industry standards and practices applicable to the advertising and marketing research industry including, without limitation, Insights Association, as such Ipsos abides by the Insights Association Code of Standards and Ethics and the International Code of Marketing and Social Research Practice issued by the ICC and ESOMAR, and other market research associated regulations and guidelines.
You can find further information about Ipsos on its website that can be found here.
The categories of personal data we may collect about you through your involvement in the Panel include:
A – e.g. your name & job title, etc. B – e.g. your age & gender, etc. C – e.g. details about your relationship, status, etc.
- What personal data will Ipsos collect about you?
- Why we collect personal data from you
- How will Ipsos use the personal data you provide?
- Who will have access to your personal data?
- Will this panel collect personal data from children?
- How long will Ipsos keep the personal data you provide?
- How can you get access to your personal data, correct it, request its transfer and/or erasure?
- How does Ipsos ensure your personal data is held securely?
- Useful Links
What personal data will Ipsos collect about you?
We collect the personal data you provide by email and in completing our recruitment survey when you decide to join the Memorable Moments (“Panel”). We also collect the personal data you provide when you voluntarily complete any of the surveys, participate in any other panel activities, email us, or you provide feedback, comments or other personal data on our panel members’ website.
We may use digital fingerprint technology, also known as "Machine Identification" or “digital fingerprint”, to gather certain information about your computer hardware and software, for example, IP address, monitor display settings, type of browser used, the operating system of your computer, etc. This information is sent to our trusted provider who converts it into a unique serial number – the digital "fingerprint" – and determines if it matches previous fingerprints. The data collected in this process and the digital fingerprint created is not tied to any of your personal data but is stored separately on secured servers and only used for our legitimate interests of quality control, fraud prevention, preventing members from completing any survey more than once and for other online research quality purposes.
Why we collect personal data from you
In order to fulfil our obligations to you under this contract and invite you to appropriate surveys, we need to collect, process and profile the personal data requested during the recruitment or which you may subsequently add to your profile on the Panel website, which is processed using automated methods. This personal data is also required in order for us to send you any rewards and be able to contact you concerning any surveys.
We also collect additional personal data from you with your consent, in particular where you respond to any survey invitations we send to you or that you may otherwise voluntarily provide. Your response and participation in any survey is entirely voluntary. There may also be situations, where we seek additional consent or even explicit consent from you, where appropriate or required.
How will Ipsos use the personal data you provide?
We will use the personal data you provide to:
Fulfil the terms of our contract with you.Keep a record of your membership of this panel.Send you invitations to participate in surveys or other panel activities that are relevant to you, based on the information you provide or may provide.Append your existing personal data to your responses for any surveys that you participate. This may include personal data such as geographical location or age, which will be appended to your responses for the purpose of analysing the survey responses and producing anonymous, statistical research results.With your explicit consent, which might be sought in a specific survey and limited thereto, to pass your individual survey responses together with your personal data to the client that is sponsoring this research panel. The client will use all of this information only for research purposes which will be explained in the relevant survey. The client may also contact you, using the personal data you provided, to invite you to further participate in research they conduct, but only where you have been informed of this possibility and you have provided your explicit consent prior to your personal data and responses being provided to the client for such purpose.
- To create anonymous, statistical profiles of Panel membership based on the personal data provided by Panel members.
- Send you email newsletters, announcement or other communications.
- For points redemption (only if applied) and incentive fulfilment
As part of our wider research and internet usage research studies, we may also:
Send you invitations to participate in research on your smartphone via text message. You can opt-out of this research activity by emailing firstname.lastname@example.org with the subject line ‘No survey invites through text message’.
We will NEVER use your personal data for any purpose other than for market research or as described in this policy. We will NOT try to sell you anything, nor use your personal data for marketing or advertising purposes. Nor will we ever pass your personal data to third parties for marketing purposes. We will NOT try to sell you anything, nor use your personal data for marketing purposes. Nor will we ever pass your personal data to third parties for marketing purposes.
Who will have access to your personal data?
Access to your personal data will be limited to only those Ipsos staff involved in this Panel, or who need access to support the systems used for this Panel, such as the online survey and research data analysis systems or Panel portal. This may include staff in:
Other Ipsos Group companies involved in this research, some of which may be in other countries.Our sub-contractors who may carry out some of theprocessing onIpsos’ behalf, and underIpsos’ control; including the service providers who host or provide technical support for our systems. We may also share your personal data with our subsidiaries and affiliates and with service providers who perform services for us. We do not authorize our service providers to use or disclose any information, including personal data, except as necessary, to perform services on our behalf or to comply with legal requirements.
Some of these sub-contractors may be based outside of North America; however, they are required to abide by the same data privacy legal requirements and security arrangements as ourselves and will be subject to appropriate safeguards, a description of which can be obtained by contacting us as set out at What information will Ipsos collect about you?.
We will take all reasonable steps to ensure that any information we process is accurate, adequate, relevant and not excessive, given the purpose for which it was obtained. We will not process personal data obtained for one purpose for any unconnected purpose unless you have agreed to this.
In certain very specific cases, such as after you agree to take part in a product test or when you place an order to redeem prizes or awards, if applicable, in order to process the delivery of such item, Ipsos may forward your personal data or survey answers to another market research institute or supplier, as applicable, and may forward your personal data to an end client.
Further, in certain cases, and with your explicit consent, Ipsos may forward your personal data and individual survey answers to another market research institute which is Ipsos’ business partner, for the following scope: sending you survey invitation by e-mail or by phone with links leading to surveys or using your personal data for prize/gift delivery or prize draws (if the case) related to your participation of these market research surveys. Nevertheless, such third party will be required to observe the condition that such personal data can be used only for the specific statistical, research and/or prize/gift delivery/prize draw organisation purposes as instructed by Ipsos, and are bound not to forward, further disclose or use for any other purpose any such personal data.
Will this panel collect personal data from children?
No, we are only inviting adults to participate in this Panel.
Yes, the panel online surveys and panel website do use 'cookies'. These are small files stored on your computer. These files are only used where necessary for the survey or portal to work properly. It is possible for you to delete 'cookies' or to prevent their use by adjusting the browser settings on your computer, however, the online survey or panel portal may not function properly, and you may not be able to participate in the panel.
We also automatically capture information about your operating system, display settings and browser type in order to ensure that the survey questionnaire is delivered in a form suited to the software your computer is using. If you participate in the Community using a mobile device (e.g. tablet or smartphone), we also capture the type and brand (e.g. iPhone). We do not capture any other information from your computer, nor do we track or collect information outside of your participation in the Panel. We do not link this automatically-collected data to any other information that we collect about users.
The Community website is not designed to respond to “do not track” signals received from browsers.
How long will Ipsos keep the personal data you provide?
How long we may retain personal data about you will depend upon the purposes for which the personal data was collected, whether you have requested the deletion of your personal data, and whether any legal obligations require the retention of your personal data (for example, tax and accounting purposes). We generally will not retain personal data any longer than is necessary to fulfil the purpose(s), which the personal data was collected. If you earned points, we will retain personal data about you and the points earned for a period of (1) one year beyond the end of your membership in order to fulfil any reward. Once you redeem your points for a reward, we will retain the personal data specifically required for reward fulfilment for a period of two (2) years.
How can you get access to your personal data, correct it, request its transfer and/or erasure?
If we do ask you to provide personal data that allows us to identify you and your individual responses, you can request a copy of your responses to this research, together with the personal data collected from you at any time before the results are anonymised. You also have the right to request the correction of any personal data we hold about you. Furthermore, you have the right for all the personal data you have provided to us, to be transferred to another party. In various circumstances, you also have the right to request for the deletion or erasure of the personal data we hold about you. To exercise any of these rights, please contact our Data Protection Team, at DPO.USA@ipsos.com with “Memorable Moments Panel” as the subject line.
Or by letter sent to:
Memorable Moments Team
360 Park Avenue South, 17th Floor
New York, NY 10010
How does Ipsos ensure your personal data is held securely?
We take our responsibilities to keep your personal data secure very seriously. As such we take every reasonable precaution to ensure your information is protected from loss, theft or misuse. These precautions include appropriate physical security of our offices, controlled access to computer systems, and use of secure, encrypted internet connections when collecting personal data.
If you have any questions about this Panel or how your personal data will be used, please contact the study team. They can be contacted by email sent to email@example.com.
Or by letter sent to:
Memorable Moments Panel Team
Ipsos Insight, LLC
222 S Riverside Plaza, Chicago,
IL 60606, United States
Attn: Data Protection Officer
360 Park Avenue South, 17th Floor
New York, NY 10010
Please quote your email address used for Memorable Moments in your email or letter.
Ipsos Group: www.ipsos.com
Insights Association: www.InsightsAssociation.org